Those teenagers who can’t distinguish editorial content from advertisement

Do Y and Z generations better understand new technologies? Not that sure. A recent study from Stanford University shows that most teenagers can’t distinguish “sponsored content” from editorial content. 82 percents of people asked believe that the fact that the author of an article is an executive director of a Bank isn’t relevant when it comes to the credibility of the article. From their perspective, credibility of online information depends more on the quantity of details and the quality of illustrations than on the identity of the source. RTS and Gant must be delighted.

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