Self promoting advertising campaign of Swiss Comity for “Loyalty”

On the occasion of its jubilé, the “self control” organization of advertising industry in Switzerland, Swiss Comity for Loyalty (CSL), has launched a campaign of self promotion. The hagiongraphic message of the campaign is carried by backlit billboards requiring a lot of electricity. On its website, the head organization of advertising and communication industries in Switzerland, Swiss Communication, qualifies this a  “campaign as an nod”. Swiss Communication and CLS have been so ill-will to clean advertising industry in Switzerland that we are not really sure how we should take this expression…

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