Those teenagers who can’t distinguish editorial content from advertisement

Do Y and Z generations better understand new technologies? Not that sure. A recent study from Stanford University shows that most teenagers can’t distinguish “sponsored content” from editorial content. 82 percents of people asked believe that the fact that the author of an article is an executive director of a Bank isn’t relevant when it comes to the credibility of… Read more →

Swiss afraid of private data collect

A study from Gfk Institute on the behalf of Comparis revealed that more than 60 percents of Swiss feel under surveillance on the Web. 30 percents of the Internet users refuse to use social networks for data protection reasons. One person on five distrust search engines like Google or Bing. 42 percents are suspicious of Whatsapp. Unfortunately, this skepticism isn’t… Read more →

Coop Brico+Loisirs ordered to back off after having invaded the old city of Fribourg

(Source : FLIP) On the 14 of September, Brico+loisirs, an entity of Coop has secretly planted signs in public parks and flowerboxes of the City of Fribourg. Stickers also have been pasted up on stairs of the old city. The Group called Liberation Front against ads invasion (FLIP) asked for explanations to the orange giant and Municipality. The latter declared… Read more →

Self promoting advertising campaign of Swiss Comity for “Loyalty”

On the occasion of its jubilé, the “self control” organization of advertising industry in Switzerland, Swiss Comity for Loyalty (CSL), has launched a campaign of self promotion. The hagiongraphic message of the campaign is carried by backlit billboards requiring a lot of electricity. On its website, the head organization of advertising and communication industries in Switzerland, Swiss Communication, qualifies this… Read more →

Black Friday

A fashion imported from North America appeared in a massive way this year: Black Friday. In Canada and United States the day after Thanksgiving, which is the fourth Thursday of November, shops propose sales. Those sales come with their advertising apparatus and launch the frenesy of shopping of the end of the year. Several years ago, this fashion reached France… Read more →

European Union launch an alert against Facebook-Whatsapp alliance

According to an article published today in Le Temps, the organization of European Union charged of personal datas has launched a new alert concerning Facebook. They suspect the platform to plan selling personal datas of users of Whatsapp to its advertisers. The company, which Facebook bought in 2014, has more than one bilion of users, kept promissing it would never… Read more →