Author: rory

Those teenagers who can’t distinguish editorial content from advertisement

Do Y and Z generations better understand new technologies? Not that sure. A recent study from Stanford University shows that most teenagers can’t distinguish “sponsored content” from editorial content. 82 percents of people asked believe that the fact that the author of an article is an executive director of a Bank isn’t relevant when it comes to the credibility of… Read more →

Swiss afraid of private data collect

A study from Gfk Institute on the behalf of Comparis revealed that more than 60 percents of Swiss feel under surveillance on the Web. 30 percents of the Internet users refuse to use social networks for data protection reasons. One person on five distrust search engines like Google or Bing. 42 percents are suspicious of Whatsapp. Unfortunately, this skepticism isn’t… Read more →